The Cognitive

40 Hires by Month End

Fill volume roles from sourcing, not from a pile of applicants.

CONTENTS
  1. 01Plan backwards from day one
  2. 02Where volume hires really are
  3. 03One brief, five locations
  4. 04Screen without 200 phone calls
  5. 05Keep the bench warm
  6. 06The weekly numbers
Start free trial: 7 days, no card
01

Plan backwards from day one

Start from the date people walk in. Every step before it has a fixed delay and a drop-off. Count both before you contact anyone.

Work back from the start date

  1. Fix the start date, or two. A new site rarely needs all 40 on one day. Split into cohorts, for example 20 on the opening Monday and 20 two weeks later. Each cohort gets its own plan.
  2. List the fixed delays after the offer. Background check, drug screen, right-to-work check, licence checks, notice at the current job. Ask your checks provider and your last hires for real turnaround times. That gap sets your last offer date.
  3. List the delays before the offer. Time to reply, time to screen, time to book and run interviews, time to decide. Write the days you actually see, not the days you hope for.
  4. Pull your own ratios. Take your last volume push from your ATS and count each stage: contacted, replied, passed screen, interviewed, offered, started. Use those numbers, per site if you have them.
  5. No history? Run a test week. Contact a first batch, measure every stage for seven days, then put the real numbers into the worksheet below and re-plan.

Funnel worksheet

Type your own numbers. The boxes start empty on purpose: your ratios depend on the role, the town, the pay and the shift.

Or work it out from the dates below.
YOUR RATIOS: OUT OF EVERY 100…
OPTIONAL: DATES
Example numbers only, to show how the sheet works. They are not benchmarks. Replace every one with your own.

Fill the hires, the weeks and all five ratios to see your plan.

Trap: planning offers equal to hires. Some people accept and never turn up. Your own offer-to-start number covers that. If you do not have it, hold a few extra offers back for the final week and keep the bench (section 05) ready.

In The Cognitive

  • Type the role in one sentence, with the town and the shift, and search.
  • When your worksheet says you need more people this week, ask for more people for the same role.
02

Where volume hires really are

Most of the people who can do the job have never held the exact title. Look for the jobs that use the same skills on the same kind of shift.

Adjacent jobs, by role

You are hiringLook at people who wereWhat carries over
Warehouse Associate
new fulfilment site, Reno
Delivery drivers, retail stockroom and night-fill staff, grocery receivers, forklift drivers in manufacturingScanners, pace targets, lifting, early and night shifts
Customer Service Advisor
contact centre, Glasgow
Retail sales floor, hotel front desk, restaurant and bar staff, bank branch staff, receptionistsCalm with upset customers, using a till or booking system, working to targets
Patient Care Technician
hospital system, Houston
CNAs, home health aides, EMTs, medical assistants, care home staffVitals, moving patients safely, charting, 12-hour shifts
Solar Installer
crews, Phoenix
Roofers, electrician's helpers, HVAC helpers, cable and fibre installers, framing labourersWorking at height, heat, drills and wiring basics, crew work

Four more places to look

Write the must-haves as day-one needs

Ask what the job needs on the first shift, not what the last job ad said. If you train in a week, "2 years warehouse experience" removes most of the people you want.

EXAMPLE BRIEF
Warehouse associates, delivery drivers or retail stockroom staff within 25 miles of Reno, NV. Has worked shifts in the last 2 years. Forklift experience is a plus. Not people in site manager roles.
EXAMPLE BRIEF
CNAs, home health aides or EMTs in Houston, TX who could work as Patient Care Technicians. Current Texas CNA or PCT certification and BLS. Hospital or care home experience preferred.
Trap: one search with every adjacent title at once. Run each source as its own search, so you can see which one gives you people who reply and pass the screen.

In The Cognitive

  • Paste the brief with the adjacent jobs named, for example "delivery drivers or retail stockroom staff near Reno".
  • Open the Strong matches first. Each one says why it fits. Read the Possible ones for adjacent-job people.
  • Shortlist the ones you want to contact and pass on the rest.
03

One brief, five locations

Write the brief once. Change the town, the radius and the shift per site. Keep everything else the same so the sites compare fairly.

Set each site before you search

  1. Radius by commute, not by map. Ask a current worker how long the drive or bus ride is from the edge of town. Set the radius to a commute people will do at 5am, every day, in winter.
  2. Shift fit. Write the exact pattern: days, hours, weekends, overtime. Nights and weekends shrink the pool. A site with a harder shift needs a wider radius or more contacts.
  3. Transport. Is there a bus that arrives before shift start? Is a car required? Is there a shuttle or parking? Put the answer in the first message.
  4. One person, one site. Where two radii overlap, assign each person to the nearest site, so nobody gets two messages for the same job.

Site sheet: Warehouse Associate, Reno + 4 nearby sites

Illustration. Radius, shifts and headcount below are made up to show the layout.

SiteRadiusShiftTransportHires
Reno20 miDays, Mon to FriBus + parking12
Sparks20 miNights, Sun to WedBus + parking10
Fernley35 miDays, 4 x 10 hrsCar needed8
Carson City25 miWeekendsCar needed5
McCarran30 miNights, Wed to SatShuttle from Sparks5

The template

ONE BRIEF, CHANGE THE TOWN
[ROLE] for a [SITE TYPE] in [TOWN]. People within [RADIUS] of [TOWN] who have worked [ADJACENT JOBS] in the last 2 years. Must be able to work [SHIFT]. [CERTIFICATE OR LICENCE] if needed. Not people in manager roles.
SAME BRIEF, GLASGOW
Customer Service Advisors for a contact centre in Glasgow. People within 45 minutes of Glasgow city centre by train or bus who have worked in retail, hospitality, hotel reception or bank branches in the last 2 years. Must be able to work rotating shifts including Saturdays.
SAME BRIEF, PHOENIX
Solar installers for residential crews in Phoenix, AZ. People within 30 miles of Phoenix who have worked as roofers, electrician's helpers, HVAC helpers or cable installers. Must be able to work on roofs from 5am in summer. Driver's licence required.
Trap: one big radius around the main site. People near a smaller site get the wrong shift and the wrong address, and drop out at the screen.

In The Cognitive

  • Write one plain-English brief per site. For the next site, type the change, for example "same role, within 35 miles of Fernley, NV", and search again.
  • Set up one role per site, so each site keeps its own shortlist.
  • Get email and phone for the people you shortlist.
04

Screen without 200 phone calls

Ask the knock-out questions in writing, run the first round without you, and only phone the people who are left.

The 5-question knock-out list

Write the pass answer next to each question before you send it. Anyone who fails one is out, politely and the same day.

KNOCK-OUT QUESTIONS
1. This job is [SHIFT, e.g. nights, Sunday to Wednesday, 6pm to 4:30am]. Can you work that every week?
2. The site is at [ADDRESS]. How will you get there for a [TIME] start?
3. Can you start on [DATE]?
4. [ROLE MUST-HAVE, e.g. "Can you lift 50 lb many times a shift?" / "Do you hold a current Texas CNA certification and BLS?" / "Can you work on a roof in summer heat?"]
5. The pay is [RATE] per hour. Does that work for you?

The async first round

Three short questions, answered in the candidate's own time, scored against a guide you write first.

FIRST ROUND: CUSTOMER SERVICE ADVISOR
1. Tell me about a time a customer was angry with you. What did you say, and what happened next?
2. A customer calls about a late order. The system shows it left the depot yesterday. Walk me through the call.
3. Which shifts can you work, and is anything coming up in the next 3 months that would stop you?
ScoreWhat the answer has
3A real example, what they said, and the result
2A real example, but vague on what they did
1General talk, no example

Schedule group starts

  1. Fix the start days first (from section 01). Each offer names a start day, not "soon".
  2. Book final calls or site visits in blocks: one morning per site, several people per hour.
  3. Send the start-day details in writing: address, entrance, time, what to bring, who to ask for.
  4. Confirm two days before and again the day before. Anyone who does not confirm, call that afternoon and line up a bench person.
Trap: phoning everyone who replied. Phone only the people who passed the knock-outs and scored well in the first round.

In The Cognitive

  • Invite many candidates to an AI interview at once. Each one books their own time.
  • The AI interviewer runs the first round and asks about the claims on their CV.
  • Open the recording, transcript and scores. Call only the best.
05

Keep the bench warm

The people you did not hire this round are next month's fastest hires. Keep them, label them, and keep in touch.

Who goes on the bench

Label each person with: town, shifts they can work, date available, and the reason they are on the bench.

The message cadence

WhenSend
Same dayThe "not this round" message below
Week 2A short check: still available, same shifts?
Week 6Any new start dates, or a second shift opening
Before each new site or peakFirst call, before you search anyone new
SAME DAY
Hi [NAME], thank you for your time this week. We filled this start date, so we can't offer you a place in this group. You did well in the interview and we'd like to keep you first in line. Our next start is planned for [MONTH]. Can I message you then?
NEW SITE
Hi [NAME], we spoke in [MONTH] about the [ROLE] job. We're opening a site in [TOWN] with a [SHIFT] start on [DATE]. You're on our first-call list. Are you still looking? If yes, reply with the best time to talk this week.

The next-site list

Keep one list per town, not per role. When a new site is announced, open that town's list first, then search for new people to fill the gap.

Trap: leaving good people with no answer. Silence turns a warm bench cold. Send the "not this round" message the same day you decide.

In The Cognitive

  • Shortlist good people even when this round is full, so the list is there next time.
  • Send picked people to your ATS.
06

The weekly numbers

One table, every Monday, by site. Type this week's counts and the totals add up. Compare against the plan from section 01.

SiteContactedRepliedScreenedOfferedStartedDropped
Reno
Sparks
Fernley
Carson City
McCarran
Total000000

On a phone, scroll the table sideways. Dropped = anyone who said yes at some stage and then withdrew, stopped replying or did not turn up.

Read it across, then act

In The Cognitive

  • Ask for more people for the site that is behind, the same day you see the gap.
  • Send the people you pick to your ATS, so every site's hires are in one place.

Start the first site this week

Type the role and the town. Free for 7 days, 100 credits, no card. 1 credit per person shown.