The Cognitive

Read every profile from the bottom

The headline is how someone describes themselves. The bottom of the profile is what they've done. Read it in this order and you'll spot the people a top-down skim walks past.

JH
James Hall8Analytics Lead · Ohio
EXPERIENCE
6Analytics Lead, 2022 to now
Built the data pipeline on Kafka and Snowflake for the whole company.

3Software Engineer, 2019 to 2022, 480-person logistics company
PROJECTS
1Real-time delivery tracking: streaming events from 400 trucks
CERTIFICATIONS
2AWS Certified Data Engineer
SKILLS
7Excel · SQL · Leadership
SAMPLE PROFILE, MADE UP

Read top-down, he's an analyst.

Read bottom-up, he's a data engineer who built a streaming pipeline at a small company and owns the data stack today.

  1. Project: streaming at scale
  2. Certification backs it
  3. Past title was engineering
  4. Small company: he built it, not inherited it
The one line you'd write: built the company's Kafka pipeline end to end at an 80-person firm, now owns the data stack.

The 8 checks

Bottom to top. Stop when you have a clear yes or a clear no.

The verb test

The verb tells you whether they did it or watched it being done.

Did it

  • Built, ran, owned, led
  • Shipped, launched, closed
  • Set up, moved, rebuilt
  • Hired, managed a team of N

Was near it

  • Assisted, supported
  • Exposure to, familiar with
  • Involved in, part of
  • Worked alongside
In The Cognitive: it reads the whole profile, projects and past jobs included, not just the headline. Each person comes back ranked by fit with the reason from their profile, so you can see where the proof sits before you open it.

Let it read every profile for you

Describe the role in one sentence. More people back, ranked by fit, each with the reason from their profile, plus email and phone for the ones you pick. Or book 30 minutes and we'll go through your role with you.

Try it free →Book 30 minutes
7-day free trial, 100 credits, no card.