Loxo Pricing 2026: Plans, Credits and What Loxo Costs

By Sparsh Goyal, Founder at The Cognitive. Published 2026-11-10 · Last updated 2026-11-12

• Loxo Core starts at $149 per user a month, billed annually and paid up front, while Professional is priced in a demo and Enterprise runs on custom annual agreements.
• Sourcing on Loxo's 850M+ talent graph, Loxo Outreach and the AI agents sit on Professional, which includes 2,500 pooled credits per seat a month.
• There is no monthly or free plan, so run real roles through the 7-day Professional trial and take the credit counts into the demo.

Loxo publishes one price. Its Core plan starts at $149 per user a month, billed annually and paid up front. Professional, the plan that carries Loxo's sourcing, outreach and AI agents, is priced in a demo, and Enterprise runs on custom annual agreements. There is no monthly plan and no free plan. The free way in is a 7-day trial of the full Professional platform, with no credit card.

The split between the plans matters more than the one number. Core is the applicant tracking system (ATS) and recruiting CRM. Searching Loxo's talent graph of 850M+ professionals, sending Loxo Outreach and running the AI agents all sit on Professional, which includes 2,500 credits per seat each month. For most agencies, the figure that sets the budget is the one Loxo gives on a call.

How much does Loxo cost?

Loxo sells three plans: Core, Professional and Enterprise. Under Core and Professional its pricing page says "Annual plans, paid up front," and Enterprise is a custom annual agreement. There is no monthly toggle on the page.

• Core: "Starts at $149 per user / month, billed annually."
• Professional: "Book a demo to see pricing for your team, billed annually."
• Enterprise: "Custom annual agreements."

Paid up front changes how the price feels. A five-person desk on Core pays for 60 seat-months at the start of the year. At the starting price, that is at least $8,940 before anyone has made a placement on the new system. Professional and Enterprise follow the same annual structure at a quoted price.

Loxo also shows a "New customer limited time offer" under Core. The page does not say what the offer is. Ask for it in writing, along with how long it lasts and what the renewal price will be.

Why other sites show a different Loxo price

Loxo's pricing page used to show a starting price for Professional as well. It now asks you to book a demo instead. Pricing articles that still print a Professional figure are describing the older page, so treat them as history, not as a quote. Older reviews also mention a free plan, and Loxo's site no longer offers one.

What do Loxo's plans include?

Loxo describes itself as a Talent Intelligence Platform. It says the platform replaces "your separate ATS, CRM, sourcing, outreach, and data tools with one AI-native platform." Each plan opens a larger part of that platform.

Core: the system of record

Loxo calls Core "The complete AI-native ATS + CRM of record for firms that run the work themselves." It covers jobs, candidates and companies with no caps, plus pipelines, activities and reporting. It syncs email and calendar, and it includes a Chrome extension and MCP.

Core does include search. Loxo says natural-language AI search, ranked by relevance, comes with every plan, including Core. That search runs over the records you already hold. The 850M+ talent graph, outreach sequences and contact data are not part of Core.

Migration is free for Core teams of three or more seats. Smaller teams get a guided self-serve move instead.

Professional: the workforce plan

Loxo labels Professional "The workforce plan." It adds Loxo Source, which Loxo describes as "a proprietary graph of 850M+ professionals, searched in one motion with your own private database." Professional also carries Loxo Outreach, contact information "when available, with every shortlist," Loxo AI Chat and API access. Every seat gets what Loxo calls "The full agentic workforce."

Those agents cover job intake, writing the job description, building a longlist, ranking a shortlist "across seven dimensions," personalized multi-channel outreach, contact lookups, an AI notetaker and a self-updating CRM. Scheduling and deduplication agents are marked "Coming soon." Loxo sums up the design as "Autonomous through the shortlist. Never through the decision."

For an agency that sources, this is the plan to price. Without it, Loxo is an ATS and CRM with search over your own data.

Enterprise: governance and support

Enterprise adds SSO and SAML, which Loxo says are "included, not an add-on," along with advanced roles and permissions and a dedicated success team with priority support. Loxo also offers forward-deployed engineers and a business transformation consulting team. Single sign-on is listed under Enterprise, so an IT team that requires it should expect an Enterprise quote.

For what Loxo does day to day and what its users say about it, see the Loxo review.

How Loxo credits and Boosts work

Credits are how Loxo meters its agents. In Loxo's words, a credit is "The meter for agent work. When the workforce screens, evaluates, reaches out, or completes a search for you, the work is counted in credits." Loxo says you only use credits when work is completed for you.

Each Professional seat includes 2,500 credits a month "at no additional cost." Credits pool across the team, so a heavy user can draw on a light user's share. Loxo's FAQ says the pool refreshes in full each month. It does not mention a rollover, so ask about one in the demo.

When the pool runs short, Loxo sells Boosts per seat:

• Boost 2x: 5,000 credits per user a month.
• Boost 5x: 12,500 credits per user a month.
• Custom: beyond 5x, through sales.

Boost prices are not on the site. Loxo's FAQ says "Your account team sizes Boost pricing with you."

The harder gap is what each action costs. Loxo publishes no list of credits per search, per contact or per message. It also says the capacity figures on its pricing page are "figurative; standard usage may vary." It does say a full-market search screens up to 10,000 candidates from the 850M+ graph together with your own database. Without a per-action rate, you cannot turn your monthly volume into credits from the website alone. The trial is where you find out.

What drives a Loxo bill up?

Six things decide what an agency pays Loxo in a year.

• Which plan each seat needs. Sourcing on the talent graph, outreach and the agents are Professional features. If every recruiter sources, every seat is a Professional seat.
• Seat count. Core is priced per user and Professional per seat; Enterprise is custom. Coordinators, account managers and researchers who log in each count.
• Annual prepayment. On Core and Professional you pay for twelve months at the start. A desk that shrinks mid-year has already paid for the seats it no longer uses.
• Boosts. A team that runs agents hard can outgrow 2,500 credits per seat. Boosts are bought per seat and priced by the account team.
• Migration. Free for Core teams of three or more. Loxo says complex or custom migrations, including Professional and Enterprise, "are scoped as fixed packages before you sign." The package price is not published.
• Security requirements. SSO and SAML are listed under Enterprise, so a firm that requires them should expect an Enterprise quote.

Ashby's study of outbound sequences found an average response rate of 19.6% from January 2022 to January 2024. Campaigns using AI personalization drew a 35.3% reply rate, against 24.1% for those without, per Ashby's candidate sourcing report. Core has email and calendar sync, but Loxo Outreach sequences are a Professional feature. If sequences are how your desk fills roles, budget for Professional.

How to get the right Loxo price

Use the 7-day trial before the demo, not after. Loxo says the trial is "the full Professional platform," with no credit card. Run two or three of your real open roles through it and note how many credits each search, shortlist and outreach sequence used. That turns the demo into a pricing conversation built on your own numbers.

Then take these questions into the call:

1. What is the Professional price per seat for this team size, and does it fall with more seats?
2. Can some seats sit on Core and others on Professional in one account?
3. How many credits does a full-market search, a contact lookup and an outreach sequence use?
4. What does a 2x or 5x Boost cost per seat, and how is a mid-term resize billed?
5. What is the "New customer limited time offer," and what is the renewal price after it?
6. Is the migration free, or a fixed package, and what does the package cost?
7. If the team drops seats at renewal, what happens to the data and the rate?

Ask for the answers in the order form. A quoted seat price means little if the Boost or migration line arrives later.

Is Loxo worth the price?

Loxo is worth pricing for agencies and search firms that want the ATS, the CRM, sourcing, outreach and business development in one annual contract. Its homepage lists a sales CRM, account-based prospecting and BD outreach next to the recruiting tools, plus a hiring manager portal and a candidate submittal agent. Loxo pitches this as replacing a stack of separate tools with one bill, so a firm paying for four or five tools should price the stack it would drop.

The strongest argument is search over your own history. Loxo Source searches the graph and your private database "in one motion." For an agency, the old database is often the best list it has. Gem's 2026 Recruiting Benchmarks Report puts rediscovered candidates, people already in a CRM or ATS, at 46% of sourced hires, against 26% in 2021. A firm with years of past candidates gets the most from that.

Credits only pay back if the desk actually uses the agents. Bullhorn's 2026 GRID industry survey of nearly 2,300 recruitment professionals found top-performing staffing firms were four times more likely to use AI. Only 10 percent of firms had put agentic AI across their full workflow. Before buying Professional for every seat, check who will run agents weekly.

Loxo fits less well in three cases:

• A one or two person desk that wants monthly billing. Every Loxo plan is annual.
• A team that wants sourcing on a published price. Sourcing on the graph sits on Professional, which is quoted.
• A team that needs a first-round interview done for it. Loxo's pricing page lists an AI notetaker for calls and a scheduling agent marked coming soon. It lists no AI interview agent.

What are cheaper or different options to Loxo?

Teams look past Loxo for two reasons. Some want an agency ATS and CRM with a price they can read before a call, or with monthly billing. Others want sourcing and a first interview without a full system of record. The full list, with what each tool does better than Loxo, is in the guide to Loxo alternatives.

The Cognitive publishes this page and appears in it.

The Cognitive is listed first because it is the only entry that meets both differences from Loxo set out below. Recruit CRM also prints every plan with monthly billing. The other four follow alphabetically.

1. The Cognitive: best for sourcing and a first interview without an annual contract

The Cognitive prints a price for every self-serve plan and bills monthly or yearly, while Loxo quotes the plan that holds its sourcing and bills every plan annually. It also runs a live two-way AI video interview in the same account. Loxo lists no AI interview agent, and none of the other four lists a live AI video interview on its pricing page.

It fits beside Loxo Core, which has no talent-graph sourcing and no Loxo Outreach sequences. It also suits a team that wants sourcing and a first round without a system of record.

On The Cognitive's AI sourcing, a plain-English role description searches about 900M public profiles and returns people with a short reason for each match. Every person shown in results uses 1 credit. Revealing a personal email uses 4. A phone number uses 12, and phone lookups come with Sourcing Pro, Max, Business and Enterprise. Nothing is charged when a lookup finds no contact. Outreach is available on Sourcing Team and on Sourcing Pro and higher plans. It goes out as personal email from the recruiter's own mailbox, and follow-ups stop once someone replies.

An AI interview runs as a live video conversation, 10 or 20 minutes long, on a laptop or desktop with a camera, in one of 9 languages. The questions adapt to each answer while the rubric stays fixed, and the recruiter gets a scorecard against the role's criteria. On plans with ATS integration, The Cognitive connects to 100+ ATS.

Best for: recruiters and small agency desks that want to source and run a first-round interview without signing an annual contract.
Watch out for: it is not an ATS, CRM or client portal, so it sits beside a system of record. A Loxo-specific sync is not confirmed; it connects to 100+ ATS. Outreach is not on the trial, and interviews do not run on phones or tablets.
Pricing model: sourcing and interviews are sold as separate products on the pricing page, billed monthly or yearly at 17% off. Team and Business are per seat, and Enterprise is custom. Plans start at $99 a month.

2. Bullhorn: best for small agencies that want a published price

Bullhorn calls itself "The AI recruitment ATS & CRM powering 10,000+ staffing agencies." It prints per-user monthly prices for its Starter and Core plans. Bullhorn Pro and Bullhorn Max, its plans for larger agencies, its AI and automation products and its Recruitment Cloud are priced through a conversation with sales. More in the guide to Bullhorn pricing.

Pricing model: per user per month on Starter and Core; quoted for Pro, Max and larger agencies.

3. Crelate: best for monthly billing on an agency platform

Crelate's headline is "The Strategic Recruiting Platform." Essentials is priced per user per month, paid annually, for up to two users. Business is priced per user, annual or monthly. Business Plus is custom and paid annually, and Enterprise is custom. You can start a free trial without a sales call.

Pricing model: per user; monthly billing on Business; custom above it.

4. Recruit CRM: best for a fully published price list

Recruit CRM describes "ATS + CRM, AI agents, automation, outreach, and timesheets built into one platform." Its plans show per-user monthly prices, billed monthly or annually, with a discount for annual billing. A free trial starts from the pricing page. More in the Recruit CRM review.

Pricing model: per user per month, monthly or annual.

5. Recruiterflow: best for search firms that want monthly or annual seats

Recruiterflow sells "AI-Native ATS & CRM software for executive search firms, recruiting agencies and staffing agencies." Its Platform Plan shows a per-user monthly price with a monthly or annual toggle. Its AIRA plan is custom, and Recruiterflow says "Let's chat custom pricing." Buying starts with a demo.

Pricing model: per user per month on Platform; AIRA plan custom.

When to skip The Cognitive

Pick Loxo, not The Cognitive, if you need one system of record for an agency. That means an ATS, a recruiting CRM, a sales CRM for business development, a hiring manager portal and a submittal agent. Pick Loxo too if your best candidates are already in your database and you want them searched together with a large talent graph. The same goes for multi-channel outreach sequences and a notetaker on calls. The Cognitive finds new people outside your database and runs the first interview. It does not hold your placements, clients or billing history.

How to start

Count the seats that need sourcing and the ones that only need the ATS. If every seat sources, price Loxo Professional on a demo with your trial numbers in hand. If only one or two people source, run the same open role you used in the Loxo trial through The Cognitive and compare the credit cost of each step. The 7-day trial needs no card. Start free with The Cognitive.

Sources

• Loxo, pricing page, credits and Boosts FAQ, signup page and homepage: loxo.co.
• Gem, "Key takeaways from the 2026 Recruiting Benchmarks Report", 1 December 2025. gem.com
• Ashby, Talent Trends Report: Candidate Sourcing, 4 March 2024. ashbyhq.com
• Bullhorn, GRID Industry Trends report, press release, 25 February 2026. bullhorn.com
• Vendor pages: Bullhorn homepage and pricing (bullhorn.com); Crelate homepage and pricing (crelate.com); Recruit CRM homepage and pricing (recruitcrm.io); Recruiterflow homepage and pricing (recruiterflow.com).
• The Cognitive, pricing: thecognitive.io/pricing.

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