HireVue vs Maki: Which Fits Your Hiring Stack?
HireVue and Maki are built to do different things. HireVue positions itself as enterprise video interviewing and assessments ('Human Potential Intelligence'). Maki positions itself as hiring intelligence end to end (AI agents, assessments; EU/GDPR angle). The practical difference shows up in four places: whether the tool sources candidates, what an interview actually looks like, what evidence sits behind a score, and whether pricing is published. Each section below is drawn from what the two companies state publicly. The Cognitive publishes this comparison and competes with both.
HireVue vs Maki at a glance
| HireVue | Maki | |
|---|---|---|
| Sourcing | Not positioned as part of the platform | Not offered |
| Interview format | Asynchronous one-way video and assessments | Structured tests and assessments |
| Evidence behind a score | Assessment scoring | Test scores |
| Pricing visibility | Quote-based, not published | Published, EU/GDPR positioned |
Where HireVue is strong
- The most established enterprise brand in video interviewing, with deep assessment science and FedRAMP-grade compliance options
- Broad structured-assessment library and industry solutions for large employers
- Strong candidate-side content and enterprise support processes
Where Maki is strong
- Large skills-test library (150+) and science-based assessment approach
- Strong European/GDPR compliance story and enterprise deployments
Does HireVue or Maki source candidates?
| Half of the pipeline | What it has to deliver | HireVue | Maki |
|---|---|---|---|
| Sourcing (outbound) | Candidates who have not applied, with contact details that resolve | Not positioned as part of the platform | Not offered |
| Screening (evaluation) | A judgement about ability, with evidence behind it | Asynchronous one-way video and assessments | Structured tests and assessments |
| Evidence | Something a rejected candidate or an auditor can be shown | Assessment scoring | Test scores |
| Cost visibility | A number you can size before a sales call | Quote-based, not published | Published, EU/GDPR positioned |
Candidate sourcing is the outbound half of recruitment: searching for people who have not applied, checking them against the role, revealing contact details and opening the first conversation. Screening is the half after that — deciding which of the people in front of you is worth a hiring manager's hour. Tools in this category tend to be built for one half or the other, and a shortlist that mixes them up buys the same half twice.
HireVue's published position on sourcing is: Not positioned as part of the platform. Maki's is: Not offered. On the interview side, HireVue states: Asynchronous one-way video and assessments; Maki states: Structured tests and assessments. Where a row reads "not stated publicly", treat it as an absence of a public claim rather than as evidence the capability is missing — ask in the demo.
Choosing between them
- Pick HireVue if your bottleneck matches its strength: The most established enterprise brand in video interviewing, with deep assessment science and FedRAMP-grade compliance options
- Pick Maki if your bottleneck matches its strength: Large skills-test library (150+) and science-based assessment approach
- If pricing visibility matters to your process, compare the two rows above before booking either demo — one of these vendors publishes a number and the other may not.
- Neither choice is permanent. The row that usually decides it is "evidence behind a score", because that is the one your hiring managers argue about 6 months in.
A third option: cover sourcing and interviewing in one pipeline
Most shortlists that include HireVue and Maki are really choosing between two halves of the same problem — finding candidates and evaluating them. The Cognitive covers both: candidate sourcing across ~900M profiles with contact details enriched from 30+ sources, then a live, two-way AI video interview with a real face and voice. Every rating on the scorecard ties back to a quote and a timestamp, and it works inside the ATS you already run rather than replacing it.
Frequently Asked Questions
What is the main difference between HireVue and Maki?
HireVue is enterprise video interviewing and assessments ('Human Potential Intelligence'). Maki is hiring intelligence end to end (AI agents, assessments; EU/GDPR angle).
Does HireVue or Maki include candidate sourcing?
HireVue: Not positioned as part of the platform. Maki: Not offered.
Which one publishes pricing?
HireVue: Quote-based, not published. Maki: Published, EU/GDPR positioned.
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