HireVue vs Maki, two assessment science vendors module by module
HireVue vs Maki is a close match: both sell AI voice screening, assessments and a live interview co-pilot to large employers. Pick HireVue for its long validation record, FedRAMP certification and one-way video interviews. Pick Maki if you want EU data residency by default, a published third party bias audit and pay per candidate interaction pricing.
HireVue vs Maki, side by side
Each cell paraphrases the vendor's own site, read 5 October 2026.
| What you are comparing | HireVue | Maki |
|---|---|---|
| Pitch | Selection science with 20+ years of interview and assessment content | Hiring intelligence across five stages, on top of your ATS |
| AI voice screen | AI Interviewer: two-way, voice based, probing follow-ups | Mochi: web or phone call that leads the agenda and probes vague answers |
| Scoring the screen | Meets or Does Not Meet, custom 1 to 5 rubrics, validated competencies | A fixed grid of behavioural anchors (BARS), scored for content, not accent |
| Languages for the AI screen | English, Spanish, French, Portuguese and more | 45+ languages, per its homepage |
| Bias evidence | Annual independent audits and adverse impact testing | Holistic AI audit under NYC Local Law 144, with results linked |
| Security notes | SOC 2 Type 2, ISO 27001, FedRAMP | ISO 27001, GDPR, EU data residency by default |
| Pricing model | Quote after a demo | Platform plus credit based use per candidate interaction, not licences |
Why these two get compared so often
Few AI hiring vendors look this alike on paper. Both lead with science rather than automation, both anchor scores to observable behaviour, both leave rejection to humans, and both cover the funnel from first screen to the panel interview. A buyer weighing one will meet most of the same vocabulary in the other's demo.
The differences sit in the details. HireVue still sells one-way video interviews and live interviews inside its own platform, and calls itself the only virtual interviewing and assessment provider with FedRAMP certification. Maki is European in its defaults, from EU data residency to a screen held in the language the candidate is most comfortable in, and it publishes signed audit reports for Mochi.
Which HireVue product lines up with which Maki agent
Maki names each agent. HireVue sells the same ground as products. Matching them makes demos easier to compare.
| Hiring step | HireVue | Maki |
|---|---|---|
| Guide applicants to a role | Match and Apply chat agent | No equivalent named |
| Knockout and skills screen | AI Interviewer qualification questions | Shiro, skills screening across 300+ skills |
| Conversational screen | AI Interviewer | Mochi, voice screening by web or phone |
| Deep assessment | Games, coding, language and Virtual Job Tryout | Ken, assessments across 400+ skills |
| Scheduling | Automated scheduling, routing and reminders | Kumi, scheduling from your ATS |
| Live interview help | Co-pilot on your Zoom or Teams calls | Tomo, on Zoom, Teams or Google Meet |
Choose HireVue if, choose Maki if
Do
- You sell to or work in the US public sector and need FedRAMP
- One-way video answers or job previews are part of your process
- Your ATS is Workday, SAP, Oracle or SmartRecruiters with certified partners
- You want a vendor citing 1,300+ validation studies for its content
Do not
- Your data must stay in the EU by default
- You screen across dozens of languages at once
- You prefer paying per candidate interaction over a licence
- Legal wants to read signed bias audit reports before rollout
How each charges, read 5 October 2026
Maki pairs an enterprise platform with credit based pricing for each agent, charging for candidate interactions rather than licences. HireVue publishes no figures and asks buyers to talk to sales about the right plan.
How a Maki voice screen runs, in its own words
Taken from the Mochi page. HireVue's AI Interviewer follows a similar path from job description to scores in the ATS.
- Candidate applies The application lands in your ATS, which triggers Maki at the stage you configured.
- Invitation and call Mochi invites the candidate, who joins by web or phone at any hour, in their own language. Web is the default.
- Evidence and scoring Separate components speak, control flow, extract evidence and score against the role grid.
- Results in the ATS Scores sync in real time. Those over your threshold can move on automatically; nobody is rejected automatically.
The strongest point and the main limit of each
- HireVue strength: 1,300+ validation studies and 75+ peer reviewed publications behind its content
- HireVue limit: its AI Interviewer pages name 4 languages and do not list the rest
- Maki strength: published, signed bias audit results for its voice screen
- Maki limit: its pages describe no one-way video interview format
If your gap is finding people, not screening them
A role brief in plain English becomes a search.
HireVue and Maki both wait for applicants. Teams that also need to find candidates sometimes add The Cognitive, which searches ~900M public profiles with verified emails and phones and runs a live 10 or 20 minute AI video interview with 1 to 5 scores per criterion, overall written feedback, a transcript and a recording.
Keep reading
HireVue review · HireVue alternatives · Maki review · Maki alternatives · Apriora vs Maki
Frequently asked questions
Is Maki better than HireVue?
They are close rivals, so it depends on your constraints. Maki suits European and multilingual employers that want EU data residency, a published Holistic AI audit and usage based pricing. HireVue suits employers that need FedRAMP, one-way video interviews and certified enterprise ATS integrations, and value its long validation record.
How does Maki's Mochi compare to HireVue's AI Interviewer?
Both run a two-way voice conversation with follow-ups and score answers against defined criteria. Mochi runs by web call or phone, scores on a fixed behavioural grid for content rather than accent, and handles callbacks and SMS follow-ups. HireVue offers three scoring modes per question and lets candidates opt out to an equivalent non-AI path.
HireVue vs Maki pricing: what are the models?
Neither publishes figures. Maki describes an enterprise platform plus flexible, credit based pricing for each AI agent, paying for candidate interactions rather than licences. HireVue asks buyers to contact sales to choose a plan. Ask both to quote the same annual candidate volume across the same modules.
Do HireVue and Maki publish bias audits?
Maki links to Holistic AI's audit of Mochi under New York City Local Law 144, across gender and race or ethnicity, with signed reports, plus internal adverse impact testing. HireVue lists annual independent audits, adverse impact testing before deployment and fairness audits for Local Law 144, EEOC and OFCCP.
Which ATS do HireVue and Maki integrate with?
Both name SAP, Workday and iCIMS as featured partners, and Maki says it connects to 30+ ATS and HR systems. HireVue also lists Oracle and Taleo, SmartRecruiters, Greenhouse, PageUp, Avature, BrassRing, Oleeo and Cornerstone. Maki can move candidates forward automatically when they meet your criteria.
Can Maki or HireVue help in live interviews?
Yes, both. HireVue's interview co-pilot joins live interviews on your Zoom or Teams to capture notes, summaries and insights, and it also hosts live interviews in its own platform or Webex. Maki's Tomo joins Zoom, Teams or Google Meet, keeps the interview plan in front of the interviewer and scores against competencies set at intake.
How long does it take to roll out Maki or HireVue?
Maki says it is integrated, branded and live in under 2 months, across contracting, configuration, training and a pilot. HireVue does not give a timeline on the pages read, but includes professional services for change management.
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